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Bedrock Hires Former CEO Of Coutts' International Arm

Amisha Mehta

10 May 2016

has appointed Alexander Classen as a managing partner.

Classen stepped down from his position as CEO at Coutts & Co, the international arm of Coutts, last May after Royal Bank of Scotland sold the business to Geneva-headquartered Union Bancaire Privee. He joined Coutts in 2011 and previously worked at Pictet, Goldman Sachs and Morgan Stanley.

Classen will be based in Zurich, where a new Bedrock office and team will be set up over the next few months, the firm said in a statement.

“Alexander brings tremendous experience and a track record of building and leading complex wealth businesses across various jurisdictions and will be undoubtedly a key contributor to Bedrock's future ambitions,” said Ariel Arazi, managing partner of Bedrock.

The firm, which provides wealth and asset management services, also has offices in Geneva, London and Monaco. Bedrock also operates as a multi-family office and provider of IT services to the wealth management industry.

Bedrock, which was founded in 2004, has a team of about 100 investment professionals overseeing over $9 billion of client assets.