Gifford joins from Halcyon Fine Art where she was marketing director since 2009. In the newly-created role, Gifford will be responsible for all aspects of brand, marketing, communication, and corporate partnerships across the bank. Based in London, she will report to Weatherbys' chief executive, Roger Weatherby, who heads up the bank alongside his brother Johnny, the chairman.

Within her 30 years of marketing experience across property, art and luxury sectors, Gifford has created acquisition campaigns for ultra-high net worth individuals.

The appointment follows last week's addition of Andrew Toll from Barclays as a wealth planner.