El Debs joins from her position as regional head of sales for UBS's hedge fund solutions unit, in its Global Asset Management business. In that role, she was responsible for business development and client servicing in Romandie, France and the Middle East.

In the newly-created role, she will be responsible for building a broader multi-segment proposition across hedge funds, private equity and real estate in Switzerland and across continental European booking centres. Based in Geneva, she will report to Henri Ourfali, HSBC Private Bank's country head of investment services and product solutions, Switzerland.

HSBC’s alternative investment business, which serves institutional and private clients, acts as custodian for, manages and advises on more than $30.2 billion of assets.