San Francisco-based Crowd Valley will provide customer-facing elements for the firm, and will also use its own digital back office to host the GWM platform.

GWM chose to outsource its technological functions to speed up the launch of its business cost-effectively, while tapping into Crowd Valley’s experience.

“An attractive and user-friendly online interface, as well as a robust and secure digital back office plays a significant part in the success of the GWM project. We intend to make sure that the GCC-based affluent investors experience an investment journey on the GWM platform that is comparable with the best digital wealth management platforms available to affluent investors in the US and the UK,” Crowd Valley’s chief executive, Markus Lampinen, said in a statement.

GWM aims to replicate the success of the UK’s Nutmeg in the GCC by connecting investors to the most appropriate asset managers in the region. It is the first digital wealth management platform of its kind seeking to service the wealthy in the GCC.

With Bahrain-based Gulf Ventures Corporation holding an initial 8.3 per cent stake in GWM, it has since garnered  £118,210 of its £600,000 ($929,544) target on crowdfunding site Seedrs in the UK.

Crowd Valley provides the platform, back office and ecosystem services for crowdfunding, peer-to-peer investing, share trading, wealth management and alternative asset marketplaces for securities professionals.