Towry, formerly known as Towry Law, has announced a partnership with Professional Player magazine, a publication set up in 2012 by former Premier League footballer Matthew Etherington and his father Peter. The magazine is targeted at current and former professional footballers, offering practical support for life after football along with the latest fashion tips, business news and holiday promotions.

“This partnership will see Towry advisors offer financial planning and investment management solutions to regular readers of Professional Player,” Towry said in a statement. Towry’s financial planners, including Peter Cormack, himself a former professional footballer, will work with these footballers to create and implement lifetime financial plans.

The move comes at a time when there continue to be headlines about the difficulties professional sportsmen and women, along with figures in the entertainment world, get into over their tax and wealth. Some media reports recently said that more than 400 professional footballers could face a collective tax bill of £1 billion after investing in tax avoidance schemes. A number of wealth management firms such as Coutts and Investec have sought to engage with sportspeople as clients. There is, meanwhile, a pattern of private banks and wealth managers sponsoring sports for marketing purposes, such as UBS, Sanlam, SYZ & Co, Barclays and BNP Paribas.

Towry employs around 750 people in 19 offices across the UK, managing over £6 billion ($9.1 billion) of client assets.