Lloyds Offers Up Loyalty Scheme For Its Private Clients

Mark Shapland

2 December 2014

has extended its loyalty reward scheme to its wealth management clients.

Club Lloyds was launched in March for its retail clients, offering special rates on current accounts, savings and mortgages.

But now clients who have at least £250,000 ($393,590) in savings and investments, or a sole income of at least £100,000 can also join in.

These wealthy clients will be offered exclusive access to rates on a separate set of products, including a monthly saver of 4 per cent AER on savings up to £400 each month.

"Club Lloyds Private Banking is unique in the market," said Sarah Deaves, Lloyds UK private bank director. "We value the relationships we have with our clients and we are keen to reward this loyalty by offering a collective range of market leading rates and benefits."

Other services on offer include a mortgage reduction of 0.20 per cent which will be available to account holders with a range of lifestyle benefits on offer including six cinema tickets per year, an annual magazine subscription, or access to discounts on more than 6,000 restaurants with an annual Gourmet Society membership.