Stephen McPhillips, previously at James Hay, part of the Santander Group, will be responsible for servicing intermediaries in the UK's Midlands. Covering the Southwest will be Jon Payne, who joins from Lifetime, part of Norwich Union.

Cofunds has also appointed Martin Duhig to the role of key account manager.  Mr Duhig was previously responsible for independent financial advisor business development at Barclays Wealth, and prior to that was national account manager at Prudential.  Two further appointments are those of sales consultants Adam Kelly and Michael Campion.

Established in 2001 to provide administration and management services for intermediaries and their clients, Cofunds holds a 19 per cent share of the UK platform market with over $26.4 billion assets under administration.