New Products

Julius Baer Enables Clients To Trade On The Go With New Platform Service

Tom Burroughes, Group Editor, London, 10 March 2014

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Julius Baer, the Swiss bank, has rolled out a real-time online trading platform available in both a web and mobile version.

Julius Baer, the Swiss bank, has rolled out a real-time online trading platform available in both a web and mobile version.

“Julius Baer Market Link” is complementary and separate from the existing e-Banking service of the Zurich-listed firm, which is focused on payments and low-frequency cash transactions. Julius Baer Market Link is an execution-only trading platform with more than 20,000 instruments across asset classes such as equities, foreign exchange, precious metals and commodities across exchanges worldwide, the firm said in a statement today.

As a first step, the new online trading platform is only available for clients with Booking Centre Switzerland.

The trading platform grants direct access to first-class analysis tools and allows for cross-asset class margining. The bank also operates a dedicated service centre located in Switzerland, which supports clients in solving any platform-related questions during extended office hours.
 
“Today, our clients not only look for the safety and service of traditional private banking, but they would also like to have access to a state-of-the-art trading platform. This new offering will allow Julius Baer to increase our share of wallet among existing clients and make us even more attractive for prospects, thus contributing to further dynamic growth of our business,” said Boris Collardi, chief executive at Julius Baer.

The launch comes as Julius Baer, with total client assets of SFr348 billion ($396.9 billion) at the end of 2013, is in the process of integrating Merrill Lynch’s International Wealth Management business outside the US, purchased from Bank of America. (To view an interview about that integration process, click here.)

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