People Moves
OppenheimerFunds Boosts Marketing Capabilities With New York Hires

OppenheimerFunds has
made three senior hires in New York as the firm strengthens
its
marketing force.
Joining from BlackRock as senior vice president of strategy
and market planning is Peter Mintzberg, who
spent seven years at his former firm in a range of roles
including head of
marketing and head of strategy, Latin America and Iberia. He also
previously worked
at McKinsey & Co.
Stephen Tisdalle joins as senior
vice president of brand marketing from Ogilvy & Mather, where
he was a managing
director in charge of marketing services across the agency.
Tisdalle also led brand and business
transformation for firms including BlackRock, IBM, UPS and
Goldman Sachs.
Lastly, Rupa Athreya joins
OppenheimerFunds as head of product development, having latterly
served as head
of strategy for Chase Wealth Management. Prior to Chase,
she was head of
product development for Bloomberg Wealth. She began her career as
a consultant
at McKinsey & Co, advising financial institutions on
strategy, organization
and risk management.
Both Tisdalle and Mintzberg will report to Martha Willis, chief
marketing officer of
OppenheimerFunds. Athreya, meanwhile, will report to Lori
Heinel, head of
investment products.