Strategy

EXCLUSIVE: Barclays Unveils Groundbreaking New Lifestyle Web Portal For HNW Clients

Wendy Spires, Group Deputy Editor, London, 2 April 2012

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"We’ve created an environment where our clients can come and discover some fascinating and exclusive things to do that we have pre-arranged and curated on their behalf, rather than the traditional model where the client has to have the idea in the first place to ask their concierge service to execute," said Hughes.

Genesis

The idea for the new service came from the fact that luxury brands would often approach Barclays to offer its clients the chance to attend special events, but often these opportunities were last minute or so esoteric that it was difficult to offer them to the right clients in enough time. Effectively, Little Book of Wonders allows clients to “self-select” the kinds of events they are interested in, making the process far more efficient for client and luxury brand alike.

The web portal goes live this week and clients will be introduced to it in the course of their conversations with their bankers. Reactions from staff and brand partners, meanwhile, have been “fantastic”, said Hughes. Bankers are really excited about being able to offer something unique in the marketplace, he continued, while brand partners all over the globe have given “phenomenonally encouraging responses.”

The site is very visually appealing and it is easy to find opportunities to suit any taste, via the interest area “bookcovers” like “beauty and wellbeing” as well as a comprehensive search function. Users can also search by region or date – a very useful facility for special occasions such as birthdays or Valentine’s Day.

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