Strategy

EXCLUSIVE: Barclays Unveils Groundbreaking New Lifestyle Web Portal For HNW Clients

Wendy Spires, Group Deputy Editor, London, 2 April 2012

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Rollout

The portal will initially be rolled out to Barclays' wealth management clients in the UK and Europe, with a view to rolling out in the US and Asia-Pacific in the second half of the year and MENA soon after. This phased implementation is simply to allow the new service time to bed down and for the focus required in deploying extremely high-end events across multiple geographies, Barclays said. In the meantime the service can also be offered individually to globe-trotting clients who may be interested in opportunities in Europe from launch.

Barclays calls the new initiative a "client engagement tool" and in putting it together the firm said it went back to the drawing board to entirely rethink the traditional concierge service and try to create something unique in the marketplace.

Rather than being your standard concierge-type service which tends to be reactive, in that clients come up with an idea to be arranged on their behalf, Barclays new service offering proactively sources opportunities for clients to browse and select. As such, Little Book of Wonders is intended to be something more akin to a "curated world", David Hughes, head of affinity partnerships at Barclays, told WealthBriefing.

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