The force leading to creation of UBS My Way did not come solely from the bank or from clients, but from both, Risi said. The offering does change UBS’s relationships with clients, because it takes engagement to a “new level” and gives clients and advisors new topics to chat about.
With each “building block” of an asset allocation, such as industrials, consumer goods, or some other division, they all connect automatically on a platform to the views of UBS’s chief investment office. What this means is that clients can exploit the bank’s global network of advisors and strategists, tapping their expertise on a myriad of subjects.
To use UBS My Way, clients must already be clients of UBS.
The rollout of this service is another way for the bank to reach into fresh markets, Risi said. “This clearly helps us to start a conversation,” he continued.
“A significant share of our discretionary sales growth is associated with My Way.
UBS enables clients to check whether their portfolios are suitable based on a risk profile; they can adjust allocations within such limits, get proposals, check historical performance data, and more. Advisors can also contact a client and discuss possible action if there has been a large market move or other development.
The platform is designed to be scalable – there is an element of mass customisation on how the elements of asset allocation are assembled, and the UBS engine of data feeds into this. Some UBS advisors look after up to 40 fully-personalised My Way portfolios each, and UBS supports advisors via tools that enable advisors to manage these relationships efficiently, Risi added.
(Note: UBS is scheduled to report second-quarter financial results on 31 August.)