London-based Sarasin & Partners, part of Switzerland’s Bank Sarasin, has appointed Sarah McCarthy to the newly-created role of head of marketing.

McCarthy will be based in London, but will work across the firm’s UK and international client base. Sarasin & Partners, which launched five years ago, now manages some £12.4 billion (around $18.9 billion) in assets for private clients, charities, pension funds and institutions in the UK and abroad, and has a staff of 208.

McCarthy joins from Goldman Sachs, where she was executive director for the firm’s asset management team. Before this, she worked as senior marketing manager at Fidelity Worldwide Investment, and held other managerial positions at Skandia Investment Group and AXA Investment Managers.

“With her invaluable experience within the investment industry, McCarthy will bring fresh impetus and strengthened coordination to the messages we are taking to the varied audiences in our markets in the UK and overseas,” said Guy Monson, managing partner of Sarasin & Partners.