Bluffview Wealth Management, the Dallas-based wealth management firm, has given itself a branding makeover, changing its name to View Capitol Advisors to support its growing market reach.

"The firm was originally named after a prominent Dallas neighborhood. However, we have grown to include clients outside of the area and we felt that the name no longer reflected who we are as a firm," said Jeff Rupp, the managing director and founder of the company.

There was no change in ownership or management structure linked with the name change. 

Bluffview was founded in 2004 and has since focused on investment and wealth planning as its main offerings. View Capital Advisors provides asset alloation and investment advisory services through View Capital RIA, its affiliated registered investment advisor, and VCA Securities, its trade execution unit.