San Francisco, CA-headquartered Union Bank has hired Melissa Gough as a regional director of its private bank unit.

Gough will manage private banking activities across the Central Coast, working with wealth management teams in Montecito and in Santa Barbara, Monterey and Ventura counties. Her responsibilities include heading up teams focused on the financial needs of high net worth individuals, non-profit organizations, business owners, corporate executives and professional service firms.

Gough is based in Santa Barbara and reports to senior vice president and Central Coast regional managing director Leo Hamill.

Prior to joining Union Bank, she was an executive director and region manager at Morgan Stanley Private Bank, a managing director for the private client group of First Republic Bank, and a vice president with Bank of America Private Bank.