BDO Stoy Hayward Investment Management has launched a new investment advisory business, Fitzwilliam Asset Management, which is advisor to fund of funds in equities, fixed income, hedge funds, commodities and bespoke property vehicles.

BDO Stoy Hayward Investment Management has advised on the Fitzwilliam fund range for a number of years and the creation of a separate Fitzwilliam Asset Management brand is intended to create a clearer link between the team that advises on the funds and the actual funds themselves, the firm said.

"We are particularly pleased that the new brand will allow us to promote the entire range of funds online for the first time. Our new online presence will mean that investors and third party platforms will find it easier to access up-to-date investment information,” said Shaun Port, chief investment officer, Fitzwilliam Asset Management.

Through the website for the new business, www.fitzwilliamasset.co.uk, investors can now access the Fitzwilliam range of funds online, along with targeted investment information, market commentary and fund performance updates.

BDO Stoy Hayward Investment Management, the wealth management arm of UK accountancy firm BDO Stoy Hayward, has over 200 employees based in offices across the UK.  Internationally, the BDO Stoy Hayward accountancy network has more than 600 offices in 100 countries.