A Bahrain-based financial services firm has a new name.

Two Seas Trust, based out of Bahrain, has rebranded as Elian Middle East, following an agreement between joint venture partners Keypoint and Elian Fiduciary Services (Jersey).

The Bahrain office of the Elian Group previously operated as both Elian and Two Seas Trust. Two Seas Trust was a joint venture between Elian Fiduciary Services (Jersey) and Key Point (based in Bahrain). Now, Two Seas Trust has rebranded as Elian Middle East, which is a new and separate entity registered by the Central Bank of Bahrain.
 
Regular operations of Elian Middle East will continue as normal, including interactions with both joint venture partners and clients, including institutional clients and high net worth families in Bahrain and the wider Gulf Co-operation Council region of the Middle East, Elian said in a statement. 

Two Seas Trust was launched in 2008.

Keypoint, based in the GCC, serves financial institutions, corporations and family managed conglomerates. Elian, meanwhile, specialises in corporate services, fund services, international finance and private wealth.