SEI Global Wealth Services has been selected by True Potential, the UK IFA services provider, to power its new wrap platform, True Potential Platform and Investment Strategies.

The platform aims to enable advisors and their clients to easily access information and manage investments in an innovative way while embracing the key themes set out by the UK regulator's package of reforms, the Retail Distribution Review, the firm said in a statement.

SEI's Global Wealth Platform aims to complement True Potential's service by providing a scaleable core infrastructure for back-office administration, trading, and custody services.

True Potential was launched in 2008 and supports roughly 697 IFA firms with combined assets under management of £31 billion (around $50 billion).