Strategy

Old Mutual Wealth To Sponsor Rugby Internationals

Amisha Mehta Assistant Editor London 3 December 2015

Old Mutual Wealth To Sponsor Rugby Internationals

The UK wealth manager has agreed to become a principal partner of England rugby from next year.

Old Mutual Wealth is to become the title sponsor of England rugby men and women’s autumn internationals, which will be renamed the Old Mutual Wealth Series from 2016.

The principal partnership is the first to cover both men and women’s autumn matches. The four-match Old Mutual Wealth Series will bear the wealth manager's brand on perimeter advertising, post protectors and all match ticketing material. 

The England senior team will play four consecutive tests in 2016 at Twickenham Stadium against South Africa, Australia, Argentina and Fiji. England Women will play home fixtures against France and Canada as well as an away test against Ireland on Sunday 13 November.

The deal also includes title sponsorship of England men’s May fixture, which from 2016 will become the Old Mutual Wealth Cup, as well as title sponsorship of a new campaign to be launched next year. The first Old Mutual Wealth Cup will see England face Wales in a match at Twickenham Stadium on Sunday 29 May.

“We are delighted to announce this new partnership with English Rugby. It's a wonderful and rewarding sport. One which manages, uniquely, to bring together extreme passion and mutual respect,” said Paul Feeney, chief executive of Old Mutual Wealth.

“As a new breed of wealth manager, we admire that combination and seek to emulate it in our business. We are building Old Mutual Wealth for those who want to make a positive difference, for themselves, their families and their communities. We hope that our involvement with the sport will go beyond the branding, to build the sport and help it prosper.”

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