The multimedia campaign will air on a variety of channels this year with local digital media ensuring targeted all-year visibility.

Julius Baer has launched a new image campaign, targeting high net worth and ultra-HNW clients around the world, under the tagline of “How we invest today is how we live tomorrow.”

The multimedia campaign will air on selected premium and financial channels throughout 2023. In addition, local digital media will ensure targeted all-year visibility, the Zurich-listed bank said.

“The campaign ‘How we invest today is how we live tomorrow’ captures a positive and very human sentiment: everyone is an investor in a better future,” Larissa Alghisi Rubner, chief communications officer at Julius Baer, said. “And our role as a wealth manager is to inspire our clients to act today, in a way that allows them to create their future and achieve what matters most to them. This spirit resonates across cultures and generations, and we will transport the same attitude across channels and brand communication activities.”

The campaign was designed and produced with the support of Zum goldenen Hirschen, an agency in Germany, Austria, and Switzerland.