Investec Wealth & Investment Extends Another Sponsorship Deal In UK

Tom Burroughes Group Editor London 9 June 2016

Investec Wealth & Investment Extends Another Sponsorship Deal In UK

The firm has inked a three-year extension of one of its sponsorship deals, highlighting how wealth management houses seek to heighten brand awareness.

Investec Wealth & Investment has renewed sponsorship with Opera Holland Park for a further three-year period from 1 October, adding to other sponsorship moves by the wealth manager.

The agreement means IW&I will be the lead sponsor for the festival for a total of nine years. The move is significant for Opera Holland Park as the organisation achieved charitable status last year.

The three-year partnership will cover a period of time when OHP is also extending its reach; after its residency at The Linbury, ROH, with Alice’s Adventures in Wonderland, this year sees its first co-production (La Cenerentola, with the Danish National Opera). Other potential collaborations are being explored for future years, the organisation said.

The 2016 Investec Opera Holland Park season opened on 7 June, with Mascagni’s Iris. OHP also just announced its 2017 season.

Late last month, IW&I signed a three-year sponsorship agreement with Chatsworth House, the stately home in Derbyshire, England.

Wealth managers of different sizes have used sponsorships of artistic, sporting and philanthropic events and programmes to promote their brands. At one end of the scale, UBS, the world’s largest wealth manager, is a sponsor to Formula One, the motor racing tournament. At a slightly less noisy level, UK wealth management house Quilter Cheviot, which is part of the UK's Old Mutual Wealth, is the headline sponsor for the BBC's new Countryfile Live show.


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