A global law firm has rebranded after the MBO of its fiduciary services business.

Ogier, one of the most prominent offshore law firms, has launched a new brand identity, complete with a newly-designed website highlighting its services.

The refreshed brand has been carried out in the wake of the firm’s management buyout of its fiduciary services division last year, a development which means Ogier is exclusively focused on law, specialising in corporate, finance, funds, dispute resolution and private client work.

“Since the MBO we’ve taken the opportunity to review our strategy, our position in the market and the factors that set us apart from others,” Ogier’s global managing partner, Nick Kershaw, said. “But like any firm’s brand, our identity is about more than a logo and a ‘look and feel’. It is part of the strategic foundations of Ogier,” he added.

The project involved a partner-led strategic review and an employee-led brand steering group, representing opinions from across Ogier’s international offices and service lines.

The new identity will be applied across the eight jurisdictions in which Ogier operates: BVI, Cayman Islands, Guernsey, Hong Kong, Jersey, Luxembourg, Shanghai and Tokyo.