Strategy
Gulf-based Bank Plans Sustained Islamic Product Push for HNWs
Mashreqbank's new Islamic banking unit is planning to launch one new product per month to win new customers especially from the high net worth and mass affluent segments according to Mubashar Khokhar, the Dubai-based bank’s chief executive. Planned for launch next month, the unit aims to win a five per cent share of the UAE's Islamic banking market in five years. The new unit will be called Badr Al Islami, and will open with a branch near Dubai airport. It will seek approval to open 10 more across the UAE next year. Mashreqbank estimates the global Islamic finance industry to have assets of between $700 billion to $1 trillion spread across 300 institutions and 65 countries.