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Fidelity Launches Integrated Platform for Independent Wealth Advisors

Fidelity Investments is developing the industry's first Web-based wealth management platform that integrates Registered Investment Advisors' most critical operational systems, including portfolio management, customer relationship management and financial planning, into one unified workstation. Fidelity WealthCentral will make it easier for advisors to manage their business and client relationships by bringing together the information and tools that advisors need in one platform, eliminating the need for them to use multiple technology systems that aren't compatible with each other. Fidelity also announced it has selected San Francisco-based Advent Software to provide its Advent Back Office Service (ABOS), which will deliver Advent Portfolio Exchange (APX) software as an outsourced solution and form a key part of the Fidelity WealthCentral platform. In addition to Advent, the WealthCentral platform will integrate products and services from Oracle and Emerging Information Systems, including Siebel CRM On Demand and NaviPlan, relationships that were announced earlier this year.