Fidelity International has appointed Alistair Campbell as head of UK retail marketing.

In his new role, which he assumes on 1 June, Campbell will be responsible for the marketing team which covers Fidelity’s IFA and wholesale channels for both the firm’s own fund range and FundsNetwork. He will report to Gary Shaughnessy, UK managing director.

Campbell most recently ran his own product advisory consultancy business, but before founding this firm in 2009 he was head of product marketing, development and communications at Invesco Perpetual, a post he had held since 2003.