Art
Deutsche Bank Puts Weight Behind Films Arts
The move is part of a wider trend of banks, such as those with HNW client businesses, supporting the arts across a range of styles.
Deutsche Bank
has burnished its artistic sponsorship credentials again by
supporting emerging film makers at a recent programme in Los
Angeles.
The German bank has launched the Deutsche Bank Frieze Los Angeles
Film Award, working with the non-profit film academy Ghetto Film
School to fund short films by aspiring directors about the city’s
art, culture and social landscape.
Ten fellows were shortlisted in October 2019 and completed a
three-month programme at Ghetto Film School. Their films were
then screened at the Paramount Pictures Theatre next to the
client lounge of Deutsche Bank Wealth Management throughout the
second Frieze Los Angeles art fair.
The winning film, selected by a jury of art and entertainment
figures, was “Beauty Never Lost”, made by Silvia Lara. The
two-and-a-half-minute picture encompasses a series of vignettes
depicting a heightened reality that capture the essence of life
in Whittier, California through the perspective of its
residents.
The bank, which has been the global lead partner for Frieze for
the past 16 years in London and more recently New York, extended
its partnership with the inaugural Frieze Los Angeles last year.
A number of wealth management players have supported art
exhibitions, such as Credit Suisse, Societe Generale and BNY
Mellon, while UBS, Switzerland’s largest bank, is lead partner
with the Art Basel programme of art exhibitions and fairs. This
support dovetails with banks advising on art to high net worth
individuals wanting to invest in and collect fine art. In March
last year, Kleinwort Hambros, the UK private bank, granted its
inaugural prize for an emerging artist to Evan Ifekoya, who is
based in London.