Baring Asset Management, the London-headquartered investment house which is part of MassMutual Financial Group, has named Nicola Hayes as head of client service and relationship development.

Hayes replaces Tim Lord, who left Barings at the end of November after four years in the role.

Hayes joins Barings after 11 years at Invesco Perpetual, where she most recently served as associate director, global sales and relationship management – a role in which she spent the past four years overseeing the firm’s sales and marketing efforts outside of the UK.

In her new role Hayes reports to George Harvey, head of sales, business development and client service at Barings.