Baker Tilly Rolls Out New Brand

Amisha Mehta Assistant Editor London 27 October 2015

Baker Tilly Rolls Out New Brand

The professional services firm has adopted a new moniker in over 110 countries.

Baker Tilly has rebranded to RSM across its network of audit, tax and consulting firms worldwide.

The firm, now known as RSM International, will roll out its new logo and brand positioning - "The power of being understood" - in all of its 730 offices across more than 110 countries, including 35 UK locations. Last year, the firm pushed its revenues up 18 per cent to $4.4 billion.

“Uniting under a common brand presents a unique opportunity for RSM to truly become the first choice advisor to middle market leaders, globally,” said Laurence Longe, RSM’s UK managing partner.

“Clients using an RSM firm will now have much greater confidence that they will receive the same high quality of professional service for their audit, tax and consulting needs wherever they do business in the world.”

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