Alliance Trust Savings has added to its senior employees with the hire of a new marketing director.

Scotland-headquartered Alliance Trust Savings has added Susan Sneddon as its new marketing director, with effect from 1 December 2013.

Sneddon will take responsibility for the firm’s Direct Channel as well as marketing for the whole business, which has seen assets increase by more than 32 per cent in the past year.

Sneddon has over 25 years’ experience in financial services and joins from Royal London where she served in various roles, including retail director for the Bancassurance proposition, brand and communications director for Bright Grey, and latterly brand and communications director for the group.

The hire follows the addition of Damian Smyth as Alliance Trust Savings’ new head of intermediary sales, announced only last week.