What Wealthy Consumers Say About Brands: A Lessen for Wealth Managers?
Wealth managers are increasingly looking to increase their brand equity in their efforts to gain clients. A recent survey of where the wealthy shop in the US provides some useful insights into brand positioning.....
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April 19, 2005
Wealth managers are increasingly looking to increase their brand equity in their efforts to gain clients. A recent survey of where the wealthy shop in the US provides some useful insights into brand positioning.....
