UBS Reputation Hits Rock Bottom, says Survey

Despite one of the most successful banking advertising campaigns for years, UBS’s image has not helped it to score high among its home audience. A recent survey of the reputation of Switzerland’s largest....

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By: Contributing Editor
April 7, 2006
Despite one of the most successful banking advertising campaigns for years, UBS’s image has not helped it to score high among its home audience. A recent survey of the reputation of Switzerland’s largest....