The Credit Suisse Re-Brand: Now is the Challenge

It is of little surprise that Credit Suisse finally announced the dropping of the Credit Suisse First Boston name yesterday — it had been widely anticipated by the market since the “one bank” initiative....

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By: Contributing Editor
June 30, 2005
It is of little surprise that Credit Suisse finally announced the dropping of the Credit Suisse First Boston name yesterday — it had been widely anticipated by the market since the “one bank” initiative....