Herding Cats vs Building Brands: Adding Value Through Strategic Brand-Building

Brands and cats have very little in common. Cats are fuzzy. Let's hope your brand isn't. Cats sleep a lot. If your brand does, you're in trouble. Cats have nine lives. Your brand does not. No matter....

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By: Zoë Couper & Liz Nickles
May 3, 2006
Brands and cats have very little in common. Cats are fuzzy. Let's hope your brand isn't. Cats sleep a lot. If your brand does, you're in trouble. Cats have nine lives. Your brand does not. No matter....