Bank Leu: Tradition with a Contemporary Face

Switzerland’s oldest bank, Bank Leu, adopted the lion, the heraldic symbol of Zurich, as its logo when it opened its doors for business in 1755. The bank’s founders made a good choice—as the lion, king....

Click to view the full article


By: Paul Adams
April 8, 2005
Switzerland’s oldest bank, Bank Leu, adopted the lion, the heraldic symbol of Zurich, as its logo when it opened its doors for business in 1755. The bank’s founders made a good choice—as the lion, king....