A New Set of Metrics for Luxury Brands

A new set of metrics to measure the “customer experience” has been developed by the New York-based Luxury Institute. The metrics, which use competitive category benchmarks, are currently in beta testing....

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By: Paul Das
September 21, 2005
A new set of metrics to measure the “customer experience” has been developed by the New York-based Luxury Institute. The metrics, which use competitive category benchmarks, are currently in beta testing....