Despite the fact that the industry has made great strides in this area in the past few years, the majority of wealth managers’ websites are still failing to win them clients due to serious shortcomings, according to a new study by MyPrivateBanking, the private client forum and research firm.
Having examined the websites of 40 leading wealth managers and private banks worldwide MyPrivateBanking found that most are still lacking crucial information and social media integration.
There were, however, some firms which have taken note of previous research along these lines carried out by MyPrivateBanking and others. Based on ratings against 52 criteria like user-friendliness, content quality and interactivity, ABN AMRO Private Banking, UBS Wealth Management and RBC Wealth Management emerged as having the world’s top three websites.
ABN AMRO must be particularly pleased with having secured the top spot, having jumped from 23rd place in last year’s rankings and scoring 86 out of a possible 100 points. MyPrivateBanking praised the firm’s provision of comprehensive information on costs and fees, as well as performance data for products and services. “Such transparency is not available on any other private banking website,” the authors of Wealth Management Website That Win Clients said. Meanwhile, RBC also made a big leap, from ninth to third place, with 77 points.