Credit Suisse said today it has appointed former UBS senior manager James Hong as private banking chief executive for Hong Kong, effective from 1 September.

Hong reports to Marcel Kreis, head of Private Banking Asia Pacific, the Swiss bank said in a statement.

The post of private banking CEO in Hong Kong was a role created in May this year; Kreis acted as interim chief executive for the bank in Hong Kong prior to Hong's appointment.

Hong brings with him more than 25 years of international private banking and asset management experience in senior management positions. He was most recently at UBS Global Asset Management, where he was the chairman of Greater China from 2004 to 2009, and before that, head of alternative and quantitative investments, Asia.

He joined Swiss Bank Corporation in Hong Kong in 1996 as the private banking regional head of product development and marketing. Previously, Hong was with Standard Chartered Bank’s international private banking business, first as the area head for North Asia and then as the global head of marketing.

Hong also worked as a private banker covering Asia with Citibank in the US and Bank in Liechtenstein in Hong Kong.