Emirates NBD has officially launched its first private banking centre in Abu Dhabi.

"Today more than ever, investors are seeking sustainable asset allocation strategies in line with global trends and hence the provision of personalized, specialist financial advisory is very valuable,” said Robbert Jan Voogt, the general manager of private banking for Emirates NBD, in a statement.

The bank provides banking and advisory services to clients, including equity investments, bonds, mutual funds, real estate advisory, trusts, and a comprehensive range of shariah-compliant products and services. The new office is the company's fourth private banking unit in the country, with three others based in Dubai. Emirates also has an office in London and has also expressed its intention to expand into other regions.

Emirates NDB's new private banking unit is located in the Khalidiya Area of Abu Dhabi.